Ash Promotions Team-1

About Ash Promotions

Founded by Ashleigh Roche, Ash Promotions has grown into a trusted activation, promotions and events agency with a reputation for delivering professional, results-driven campaigns across South Africa and neighbouring African countries.

Headquartered in Pretoria, Gauteng, Ash Promotions works with leading brands across a wide range of industries, helping them connect with consumers through meaningful brand experiences, promotional campaigns, route-to-market programmes, events and community initiatives. Through consistent delivery, attention to detail and a commitment to excellence, the company has built long-standing client relationships and an extensive national footprint.

With over 20 years of industry experience, Ashleigh Roche brings a wealth of knowledge and expertise to the business. Her background includes leading promotional teams, developing national campaigns and working with some of South Africa's most recognised brands. This experience, combined with a passion for people and a hands-on approach to campaign management, has helped position Ash Promotions as a respected partner within the industry.

Today, Ash Promotions continues to deliver professionally managed campaigns across both the formal and informal sectors. Whether the objective is to increase brand awareness, support product launches, strengthen distribution or create memorable consumer experiences, the focus remains the same: delivering exceptional results while representing every client's brand with professionalism, care and integrity.

"Ash Promotions really is one of the best Promotions and Events Agencies out there."

~ Client Testimonial
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Meet the Team

Our team is at the heart of everything we do, working together to deliver professional, well-executed campaigns that create meaningful connections between brands and consumers.

Unlike many agencies, our teams are recruited, trained and managed directly by Ash Promotions. This hands-on approach ensures consistency, accountability and the flexibility to adapt quickly to our clients' needs, while maintaining the high standards we are known for.

We recognise that the quality of our work is directly linked to the quality of our team. At Ash Promotions, we place a strong emphasis on creating a positive working environment that supports the wellbeing, growth and development of our business. By investing in our people, we ensure they continue to represent both Ash Promotions and our clients' brands with professionalism, energy and pride.

Ashleigh Roche

Operations Director

Ash comes from an experienced background with years of industry knowledge. Ash heads up the team, with her expertise and ability to conceptualise ideas from scratch.

Mark Roche

Financial Director

A born and bred Irishman, Mark headed up his own business in Ireland for ten years in the hospitality and retail industries. Mark now handles all of the company financials as well as managing the set-up and breakdown of all campaign rigs.

Bianca Goodrum

Bianca Abreu De Freitas

Senior Account Executive

Bianca is able to multi-task, problem solve and is a great team player. She has a passion for people and believes that life is what you make of it and nothing is ever too much for her.

Ongezwa Mzanywa

Ongezwa Mzanywa

Account Executive

Ongezwa joined the Ash Family in 2023 as she relocated from Mthatha, Eastern Cape to be a part of the Johannesburg Team. She is motivated, hardworking and always ready to take on a new challenge!

Nicole Stevens

Nicole Stevens

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Goitsemang Matha

Goitsemang Matha

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Santo Dos Santos

Santo Dos Santos

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