Route to Market
Looking to grow your presence in the informal market?
Want to increase product distribution?
Ready to grow your market footprint?
Expand Your Reach in the Informal Market
Reaching the informal trade sector requires more than distribution alone. It requires strong relationships, local knowledge and consistent engagement on the ground. With a network of more than 16,000 informal market contacts, dedicated nationwide teams and our proprietary Ash App for live tracking and reporting, Ash Promotions helps brands grow their presence in communities across South Africa.
The Benefits of a Strong Route to Market Strategy
Expand your reach into underserved markets.
Improve product visibility and availability.
Strengthen your presence within local communities.
Build trusted relationships in the informal sector.
Support long-term brand growth.
Take Your Brand to More Customers
Ash Promotions helps brands move beyond traditional retail channels and into the informal market where buying decisions happen every day. Through established relationships, local knowledge and consistent on-the-ground presence, we help brands improve visibility, increase availability and build a stronger position within the communities they want to reach.
Market Knowledge That Delivers Results
From product visibility and distribution to market penetration and brand presence, successful Route to Market programmes require a clear understanding of how products move within local communities. Ash Promotions helps brands identify opportunities, strengthen their market presence and reach more customers through informed decision-making and practical on-the-ground insight.
Over 20 Years of Informal Market Experience
Success in the informal market is built on trust. For over more than 20 years, Ash Promotions has developed strong relationships with retailers, wholesalers, community leaders and informal market operators across South Africa.
16,000+
Informal Market Contacts
Established Networks
In the Informal Sector
Experienced Field Teams
Operating Nationwide
Proven Market Knowledge
Built Over Years of Engagement
Ready to grow your market presence?
Whether you're launching a new product, expanding distribution or looking to strengthen your presence in the informal trade sector, our team is ready to help you reach more communities and more customers.